Must A Aspiring Influencer Pal Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I appreciate that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to experience it without being recorded, altered, or shared for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who execute that aesthetic of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my method of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we create together can get us: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in small ways. My assumption was recording a short video now and then would be fun for her. Innovation flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our shared experiences.

I cherish our friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is content. She must to honor her friend's personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Terri Bennett
Terri Bennett

Lena Visser is a tech enthusiast and science communicator with a passion for making complex topics accessible.